A Marketing Professional, Cat Dad,
and Adventurer.
Marketing Portfolio
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Great marketing starts with one question: what story are we telling?
Whether I’m designing a brochure, writing copy, building a campaign, or planning an event, the most important part is creating a clear narrative that people can feel and remember. Sometimes that story is about the brand as a whole. Other times, it is about a specific project and the experience it should create.
When I designed the Guide to Buying in New York City in my role as Director of Marketing for the Edry Team at Keller Williams NYC, I wanted it to communicate that we are an elegant, professional, and artistic boutique brokerage. Every design choice supported that vision. The result was a guide that felt less like a sales piece and more like a luxury home magazine, something people would proudly leave on their coffee table.
That is the power of storytelling: turning marketing into something people want to keep, share, and engage with.
Website Design &
Copywriting
A strong website should do more than look good. It should communicate a brand clearly, create a seamless user experience, and evolve as the business grows. I’ve built three websites, managing everything from structure and content to design and launch.
For the past five years, I’ve also led the ongoing management of The Edry Team website, keeping content current, refining user experience, and ensuring the site stays aligned with business goals. During that time, I also oversaw two full redesigns, helping modernize the brand presence and improve performance along the way.
