Resume

Promoted from Marketing Coordinator to Marketing Director in less than 2 years after driving measurable business growth and expanding brand reach.

Built and led the teams full marketing function across digital, print, events, content, and communications.

Designed 100+ marketing assets, including listing collateral, marketing graphics, brochures, presentations, direct mail, signage, and digital assets using Adobe InDesign and Canva.

Wrote and managed all marketing copy for social media, brand websites, listing descriptions, email campaigns, and client-facing materials supporting 60+ transactions yearly.

Helped transform the business from a primarily new-development sales model into a high-performing resale business totaling $180M+ in sales since joining.

Contributed to growth of the resale division from $0 to an average of $35M in annual sales volume.

Managed website updates, content, SEO strategy, and digital campaigns to increase visibility and lead generation.

Developed targeted email marketing initiatives for a 20,000-recipient database with Mailchimp and Canva and refined content to consistently earn high open rates compared to industry standards.

Produced and promoted client events, brand activations, and community experiences from concept through execution.

Collaborated with leadership, agents, photographers, designers, and vendors to deliver polished campaigns on tight timelines.

Managed marketing budgets in excess of $500,000 annually, tracked campaign performance, and optimized initiatives using data-driven insights.

Spearheaded cross promotion strategies across digital, print, and event channels over a 36-month period, integrating Mailchimp, Adobe InDesign, and Canva to drive a 25% increase in multi-channel engagement rates and a 40% open rate in newsletter campaigns.