Buckets for Breast Cancer Research

I created and led a client-facing community event that blended brand marketing, philanthropy, and lead generation: an annual 3-on-3 basketball tournament benefiting Susan G. Komen breast cancer research. In its second year, the event raised $10,000 and delivered stronger engagement, attendance, and brand visibility.

The campaign was designed to keep our team top-of-mind through multiple meaningful client touchpoints, including personalized emails, direct calls, event invitations, and post-event follow-up celebrating the results.

Beyond client retention, the event generated new leads through participant registrations and database growth, while positioning our company as a community-minded brand. We also secured a partnership with Brandon Steiner of Collectable Exchange, featuring rare signed memorabilia that elevated excitement and participation.

Results:
    •    Raised $10,000 for charity
    •    Increased repeat client engagement through multi-channel outreach
    •    Captured new leads for long-term nurturing
    •    Strengthened brand reputation through community impact
    •    Built strategic partnerships to enhance event value